Winnipeg Web Design

Top 5 Tips to Design Performance Driven Websites

The key words are “Performance Driven”. Web design is both a technical and a business science, and performance, by definition, must be measurable. It also has to be based on good business practice, from day one. If you get the design basics right, everything else will work well.

SEO

The best description of SEO as a business function is “targeting”. It’s a major commercial asset. SEO is integral to business performance on multiple levels. It’s an essential part of website design, and it must be well organized.

The internet is now everybody’s shopping guide. It’s also where people go, quite rightly, to check out their purchases for services, materials, and make comparisons between businesses. SEO is the driving force behind their web searches.

This usually isn’t a Do It Yourself option, because of the need to create strong search engine profiles and page rankings. The SEO elements in your website design really should be overseen by marketing professionals.

Web design

Web design and presentation is a business essential. Without getting too technical, website design breaks down into several critical areas:

• Layout: The best website layout is ultra-useful, easy to navigate, and instantly comprehensible to users. Every part of the site is self explanatory for browsing. Many top performing websites are popular simply because they’re so easy to use.
• Graphics and design values: Absolutely essential, great graphics do attract users. They’re interesting, they’re appealing, and they include the information people need.

• Site functions: The site must be able to deliver what your clients want. Things like forms, contacts, and client support all need to be integrated in a good website design.

Content and information values

All information on your website must be useful to your clients. It must have interesting content which is of value to them. How often have you seen highly complicated, basically unhelpful content on a commercial website? It’s an actual client-repellent.

The more useful the information, the better your site will perform. Do not include any ambiguous, vague information, or statements which could be misleading.

Advertising

Pay Per Click (PPC) advertising provides a full suite of services most people don’t even suspect:

• Cost Per Action (CPA) measure of clicks, defined as a dollar value relative to “conversions”, i.e. sales. This is an actual and very reliable measure of site performance, and your CPA should always be lower than your profits.
• PPC provides “conversion tracking” monitoring which is a measure of the types of business actions people take on your site, like sales or sales leads.

PPC gives you a full business report about your clientele, levels of business activity, and measures the entire process of website performance in detail.

Social media marketing

If the internet is the world’s shopping guide, social media are the world’s chat lines. The social media markets are highly discretionary, but also highly motivated. There are literally hundreds of thousands of niche markets and groups on Twitter, Facebook, and other sites. Establishing a presence for your website in social media can be a truly great business move.

Related posts:

1. Usability: A forgotten aspect of Web Design?
2. CRAP Design actually good?
3. Tips For Getting A Web Developer Job
4. Top 5 WordPress SEO Tips
5. Five SEO Writing Tips for Your Blog or Website

Written by brenelz

Hello everyone, I'm Brenley Dueck or better known as Brenelz. I currently run my own business called Brenelz Web Solutions which focuses primary on winnipeg website design. The web technologies I most specialize in are CSS, jQuery, AJAX, PHP, and the MySQL database. Please make sure to follow me on twitter.